Trade Show Follow Up Before the Event
You have just finished a weekend trade show. How tired are you on a scale of one to ten. Fourteen? Thirty?
I bet the first thing you want to do is follow up with every prospect that just crossed your trade show display’s threshold. Right?
Of course not, you are tired. You have to unpack the boxes of material, update the prospect list, answer all of the emails and phone calls that you missed while you were away. What you want to do is sit down with a cold beverage, feet up and veg-out for a few hours, days, weeks!
So what is a great sales person to do?
Create a follow up strategy BEFORE the event! Using the technology tools that are now available, you can easily create a proactive follow-up plan that only requires you to pull the trigger while you sit with your feet up. Sounds good?
Advanced Trade Show Follow Up Strategy
Create as much as you can in advance and then during the show add a few customized items:
There are multiple benefits to participating in a trade show event but certainly the most valuable is the ability to connect with customers and potential prospects. Don’t leave money on the table by failing to have and execute a timely follow up strategy.
People buy from those they know, like and trust…and who keeps their in front of them.
Don’t be out of sight or you will be out of their mind.
Ask An Expert
My trade show manual says I need to use show labor to install my trade show display exhibit. Can I set up my booth myself?
Sometimes. The generally accepted rule is if one person can set up your booth in less than 30 minutes without tools, you do not need to use show labor. This pretty much includes only table top and 10×10 displays. However, if you don’t fit within these guidelines, don’t fret. We offer professional labor services at competitive rates to install and dismantle your trade show display exhibit in major cities throughout the U.S. Our labor crews are also trained on all of our exhibit lines, so your display is set up quickly. Contact us and our trade show display exhibit consultants can discuss our labor services.
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