At this years ExhibitorLive! 2015, social media was all a-buzz. People were tweeting, taking selfies and posting their experience as it happened. But at a trade show, when we put down our Smart Phones, what is left?
The trade show exhibit.
That being said, we need to keep on top of all of the trends; not just those technology related.
In an article recapping some of the trends discussed at the convention, three stood out as exciting for our trade show display customers. Interestingly enough, E&E is already on target with a few of them.
Let’s start with color, neon colors, that is.
The 80’s are back! Especially neon green and orange in both fabrics and lighting. If you have the right product to get away with using neon colors, you will certainly stand out in a crowd from a mile away.
Cut through the sea of blue and islands of red with bright, eye-popping colors. Remember the Dodge Neon and the color choices you could select? If you ever rented one, it was easy to spot in the parking lot because of the bright color.
Consider adding vibrant colors to your booth. Notice our booth displays the E&E logo which incorporates orange – a hot, emotion color. From thepsychology of color
we know that “Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design.”
Create an Industrial Workshop Look
E&E Exhibit Solutions was just received The Star Award
from The Pulse in the City News for our work with manufacturers and construction firms. The latest in digital print technology allows us to use interesting materials like wood, brick, steel and more and create an interesting visual story.
Creating an industrial workshop look is another of the many interesting trends coming out of ExhibitorLive! 2015.
In a complete contrast to the neon look is the use of distressed wood and steel. Sort of the old workshop look that projects history of fine craftsmanship and old school artistry. For companies rooted in manufacturing, this provides a great environment for your visitors to experience your “old-school” skills and rich company history.
Silicone-Edge Graphics (SEG)
The final focus for creating a visually stunning trade show displays
is with the use of Silicone-Edge Graphics (SEG).
In an article from Exhibitor Online, they define SEG as:
This system features an aluminum extrusion/frame with a groove or channel, which is paired with a fabric featuring a strip of silicone sewn onto its edges. The silicone is then slipped into the groove on the aluminum frame to secure it and create a wrinkle-free, taut display with finished edges.
- Fabric displays are built from lightweight aluminum structures and can be straight, curved or asymmetrical
- Twist the fabric through the frames to create dimension an an eye-popping 3D effect
- The fabric graphics are made of a stretch fabric or tension fabric skins, which are easy to update and replace when necessary
- The light and airy feel of our fabric displays provides a comfortable atmosphere within your trade show booth for attendees to view your products and marketing materials
- Fabric displays are easy to transport and so compact that our 10×10 displays can be assembled without tools and set up in seconds
If you are interested in learning about ways to make your trade show graphics stand out, give us a call. We are here to help.