Fred Rogers of Mister Roger’s Neighborhood had this to say about successful people: “The thing I remember best about successful people I’ve met all through the years is their obvious delight in what they’re doing…and it seems to have very little to do with worldly success. They just love what they’re doing, and they love it in front of others.” That delight is contagious. When you encounter someone who is smiling and obviously enjoying the task at hand, a little of that joy spills over onto your day. The same is true for those who work a trade show booth. Bring Delight to the Trade Show Booth People who are genuinely enjoying the experience of meeting and greeting others, asking about their business, learning about their needs and sharing insights into their own products are just fun to be around. Happy Sales People = Happy Customers Happiness is contagious. “A study published in Statistics in Medicine indicates that not only can happiness spread from one person to another, but it can also spread up to three degrees beyond those relationship-to friends of friends. Nicholas Christakis, an author of the study and professor at Harvard Medical School explains, “Everyday interactions we have with other people are definitely contagious, in terms of happiness.” ( Deliver Happiness) Build a Booth of HappyBest in Show Winner As you work with your trade show vendor to design the perfect trade show displays made sure you include a team of salespeople trained and motivated to bring the happy to the experience. Word will quickly spread throughout the trade show venue that your booth is the place to go for entertainment, laughs, hands-on product experiences and fun people. Cultivating Happy Employees Which comes first: success or happiness? There is a strong case to support the fact that those who are happy are so regardless of their level of success. And yet, it is their happiness that leads to success. Shawn Achor, author of The Happiness Advantage: The Seven Principles of Positive Psychology that Fuel Success and Performance at Work, says: “When we begin with happiness, we’re actually more likely to end up with the success we mistakenly thought was a prerequisite for happiness.” Happy People – Happy Business Keep your sales team happy with a few basic steps. Here are some articles you may find of value: 7 Tips to Keep Your Sales Team Happy18 Sales Motivation Tips26 Habits of Incredibly Successful Sales People10 Ways to Keep Your Sales Team Happy One Final Note Experienced salespeople will have their own ideas for how to make the most of your trade show experience. As you begin the process of designing your exhibit, make sure that you bring them into the discussion. Ask them what worked the last time and what could have been improved. Learn what new trends are on the horizon in the selling world and how they can be incorporated into your booth. Remember, the professionals at E&E Exhibit Solutions are here to help. You supply the happy salespeople and we can do everything else! Give us a call. Check out our Portfolio for examples of some of the exhibits we have designed and built. E&E Exhibit Solutions Portfolio 480-966-9873 | 800-709-6935 Check out our past newsletters for ideas on trade show accessories , training your sales staff, follow up and more. |
